Director of Marketing & Sales

Overview

At grace & stella, I led marketing and sales strategy during a high-growth period, growing revenue by over 100% and reaching 1,000,000+ customers globally. Built strategic partnerships with major subscription boxes and contributed to the company's eventual acquisition.

What I did

• Owned GTM strategy across marketplaces, DTC, and subscription box channels.
• Built and managed partnerships with FabFitFun, Ipsy, BoxyCharm, and AllTrue.
• Led product launches and multi-channel distribution expansion.

Outcomes

• Grew revenue over 100% during tenure.
• Reached 1,000,000+ customers globally through multi-channel strategy.
• Contributed to successful company acquisition.