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grace & stella
Apr 2020 — Sep 2022 · Vancouver, Canada
Director of Marketing & Sales
Built growth channels and partnerships, launching new products and scaling multi-channel revenue with tight ops.
GrowthProduct
Time
Apr 2020 — Sep 2022
Location
Vancouver, Canada
Focus
Employee role
Overview
I led marketing + sales strategy and execution during a high-growth period—balancing distribution, product expansion, and operational constraints.
What I did
- Owned GTM strategy across marketplaces and DTC channels.
- Built partner programs and scaled repeatable growth loops.
- Improved feedback systems (surveys, CX insights) to drive product decisions.
Outcomes
- Strengthened distribution and partner pipeline while maintaining brand consistency.
- Improved product feedback loops and operational clarity.